About us

We know speciality food. And we know sampling works.

The Tasting Team was born from something we've seen time and again in the speciality food industry.

Brilliant independent brands work incredibly hard to develop their products, build relationships with retailers and earn their place on the shelf.

But once they're there, who's helping get those products into shoppers' baskets?

We know the difference in-store sampling can make — introducing shoppers to new products, encouraging purchases and strengthening relationships with retailers.

We also know that for busy founders and small teams, being everywhere at once simply isn't realistic.

That's why we created The Tasting Team. A specialist, personal sampling service combining genuine industry knowledge with brilliant people who know how to represent a brand.

We know your world.

Farm shops Delis Food halls Garden centres Premium independent retail

Farm shops, delis, food halls, garden centres and independent retailers aren't just places where we work. They're the world we know.

With years of experience in speciality food marketing and wholesale, we understand the challenges facing growing brands, what matters to independent retailers and why getting products off the shelf is every bit as important as getting them onto it.

That knowledge shapes how we plan, brief and deliver every tasting.

Your brand. Tastefully represented.

Tell us where you need support and we’ll help you turn your retail listings into meaningful shopper engagement and sales.

Talk to The Tasting Team