Great products deserve to be discovered.
Whether you're launching something new, supporting an existing stockist or introducing your brand to new shoppers, we make in-store sampling simple.
Our carefully selected Brand Ambassadors deliver engaging, professional tastings in farm shops, delis, food halls, garden centres and independent retailers.
From a single Saturday tasting to a programme across multiple stores, we tailor our support to your brand and your objectives.
Tell us about your brand, your products and what you're hoping to achieve.
Perhaps you've got a new stockist you'd like to support, a product launch coming up or a group of retailers you'd love to visit.
We'll talk through your plans and agree an approach that makes sense for you.
Nobody knows your products quite like you do.
We'll take the time to understand your story, your key selling points, your ideal customers and what makes your products worth choosing.
Then we'll turn that knowledge into a clear, practical briefing for your Brand Ambassador.
We'll match your activation with a carefully selected ambassador who has the personality, communication skills and professionalism to represent your brand.
We'll make sure they're prepared, confident and clear on what's expected — both by you and by the retailer.
On the day, your ambassador will set up, offer samples, chat with shoppers, share your story and encourage customers to make that all-important purchase.
They'll work independently, respect the retailer's environment and keep the experience friendly, natural and professional.
Because great sampling should feel like a welcome addition to the store, not an interruption.
After the tasting, we'll share useful feedback, so you know how the day went.
Depending on the activity and information available, this may include:
It's not just about what happened on the day. It's about understanding what worked, what shoppers thought and what you can take forward to make future activity even more effective.
Introduce something new, create excitement and give shoppers a reason to discover your brand.
Build awareness, encourage repeat purchases and show your retail partners you're invested in making your products a success.
Make the most of Christmas, Easter, summer and other key trading periods with tastings that inspire shoppers and encourage purchases.
From festive shopping evenings to new range previews and retailer events, we'll help bring your products to life when it matters most.
Reach more shoppers across multiple retail locations without having to be everywhere yourself.
We know that independent retailers are busy places, and welcoming someone into their store requires trust.
Our Brand Ambassadors arrive prepared, work confidently and independently, and respect the retailer's team, customers and way of working.
Our aim is simple: to create a positive experience for shoppers, support sales and make life easier for the retailer.
Because we'd like every store to look forward to welcoming The Tasting Team back.
We're not a sales agency or a full-service marketing consultancy.
Our expertise lies in what happens once your products are on the shelf — helping shoppers discover them, understand them and choose them.
Specialist industry knowledge. Engaging people. A genuinely personal service.
